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In recent years, we have seen a significant increase in traffic moving across various networks and channels. The development of technology and global network leads to an increase in the amount of multimedia traffic. To authenticate and avoid abuse, data should be protected with watermarks. This paper discusses various robust and invisible watermarking methods in the spatial domain and the transform domain. The basic concepts of digital watermarks, important characteristics and areas of application of watermarks are considered in detail. The paper also presents the most important criteria for assessing the digital watermark effectiveness. Based on the analysis of the current state of the digital watermarking methods, robustness, imperceptibility, security and payload have been determined as the main factors in most scientific works. Moreover, researchers use different methods to improve / balance these factors to create an effective watermarking system. Our research identified the main factors and new techniques used in modern research. And the assessment of watermark method effectiveness was proposed.
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